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An update on the new version of Google Analytics

Wednesday, 18 January 2012

Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need.

We’re extremely pleased with the new capabilities around multi-channel measurement, real-time analytics, flow visualization and improved device reporting to name a few. Our goal was to create a faster, more intuitive platform for the future and I think we’ve met many of these goals.

Before we fully move to the new version we’re ensuring that you have the key functions you’re used to and which enables GA to be integral to your organization. We’re working hard on some priority features - email scheduling and PDF export as a top priority, alongside profile copying and dashboard sharing - and want to let you know that we’ll only fully be moving over to the new version once these are in place.

We’ve collected a lot of feedback on things you love and things you miss - but if there is still something you just can’t live without let us know by filling in this survey.

We’re excited to bring you more in 2012 - we have a lot on our to do list - so keep reading and I hope to hear from you so we can continue to make GA the most intuitive, useful analytics tool available for marketers and site owners today.

Posted by Phil Mui, Group Product Manager, Google Analytics

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