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Introducing Google Analytics Premium

Thursday, 29 September 2011

We built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services we use daily.

We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today we're addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium.

We developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers:
  • Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
  • Guarantees - service level agreements for data collection, processing and reporting
Google Analytics Premium was developed in close coordination with some of our largest clients. During our pilot phase, we’ve been working with Gucci, Travelocity, TransUnion, eHarmony and others, to make sure Google Analytics Premium meets their needs. We’re very happy with what we’ve built and we’re now ready to make it available to all interested clients.

Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorized Resellers. To learn more about Premium, you can contact the Google team or our authorized resellers. We've put together a short video:

We're more committed than ever to providing our customers, large and small, with options to measure and improve their marketing efforts. Google Analytics will continue to offer a powerful, free product as it always has and you’ll see plenty of new features and enhancements in the future. We’re pleased to help all of our customers to work more effectively with Google Analytics. Happy analyzing!

What’s happening on your site right now?

The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

Measuring social media impact
One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic.

For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.

Campaign measurement
Another way I’m using Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.

Accessing Real-Time
You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics. Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week) . You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time. If you can’t wait, sign up for early access here: https://services.google.com/fb/forms/realtimeanalytics/. We’d love to hear about how you are using (or planning to use) Real-Time, so please share in the comments.

Design updates to the new interface coming next week

Wednesday, 28 September 2011

In March, we unveiled the new version of Google Analytics that included, along with many other improvements, a redesigned user interface. Since then we’ve heard from many of you on how we can improve different aspects of the design.

Designers from our User Experience team took a step back objectively asked "How can we make Analytics better?" They focused on the core organization (our information architecture) and way-finding as areas that could be improved. What followed were a series of brainstorming sessions with engineers and product managers, analysis of your feedback, customer interviews, card-sort studies, and general user testing – all done to iterate on our product while keeping our users involved in the process.

Next week we’ll release these changes. The biggest change you'll notice is that we have simplified the primary navigation into three tabs – Home, Standard Reporting, and Custom Reporting – to give you quicker access to the information that matters. We also incorporated the second layer of navigation that appeared in "My Site" throughout the Home and Standard Reporting tabs.

Here's what you can expect in each tab:

Home: The Home tab holds all reports and features that allow you to quickly understand what is happening on your site. You’ll find your custom dashboards here as well as your automatic and custom alerts from Google Analytics Intelligence.

Standard Reporting: All the built-in reports to understand your audience, advertising impact, traffic sources, conversions, content, and more are now displayed in one central place.

We're also excited about the addition of a report finder in the Standard Reporting tab. This will allow you to type the name of a report you’re interested in and quickly navigate to it without needing to hunt for it in the proper section.

Custom Reporting: Google Analytics lets you build your own reports to get exactly the data you need. With the new tab, we’re making Custom Reports a more important part of the interface. You’ll be able to access any reports you’ve created here and build new ones.

So what's next for our designers? We have a number of improvements planned to the overall Analytics interface to bring more focus on data, as well as exciting new features that will make analyzing data faster and easier.

If you'd like to help shape Google Analytics and want to participate in future user studies, please register here.

UPDATE: 10/14/2011 11:25am PST - And we're back. The design updates are back on for everyone.

UPDATE: 10/7/2011 9:30am PST - We've temporarily turned these updates off for a couple days to fix an issue. They'll be back in a couple days.

UPDATE: 10/6/2011 3:00pm PST - These updates are now live in the new version. Enjoy!

It’s now easier to set up Google Analytics Site Search tracking for your Custom Search Engine

Cross-posted from the Google Custom Search blog

Google Analytics Site Search reports provide extensive data on how people search your site once they are already on it.  You can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation.  In the past we admit that setup was a little challenging, but we’re happy to announce that now we’ve made it easy to setup Site Search tracking directly from your Custom Search Engine.

If you are already a Google Analytics user (and your site has the Google Analytics tracking code on its pages), go to the Custom Search Engine management page, select your CSE’s control panel and click on Google Analytics from the left-hand menu. We’ll display a list of your Google Analytics web properties so you can select one and tell us the query and category parameters that you want to track.

Once you save your changes, we’ll generate a new code snippet.  Copy it from the Get Code page, paste it into your site and setup is complete!

You can then access Site Search reports from the Content section of Google Analytics.

Happy analyzing!  If needed, you can find help with setup here and an explanation of the differences between Google Analytics and Custom Search statistics here. Let us know what you think in our discussion forum.

Posted by Zhong Wang, Software Engineer

Google Analytics Webinar: Getting started with Multi-Channel Funnels

Monday, 26 September 2011

A few weeks ago we launched Multi-Channel Funnels, a powerful tool to help you understand all the online interactions that lead your users to conversion. With five insightful reports, you can now measure the full conversion path, from first interaction to last click. More important, Multi-Channel Funnels provides actionable analysis about how your marketing channels work together, and answers key questions such as:
  • How much time does the average user take between first interaction and conversion?
  • How many interactions does it take to convert?
  • Which of my marketing channels are “assisting” conversions and which are “closers”?
To help you get the most out of this tool, we’ve scheduled a webinar to walk through the new reports and go over common uses with Bill Kee, the Product Manager for Multi-Channel Funnels.

Title: Getting started with Multi-Channel Funnels
Date: October 11, 2011
Time: 10am PST

Have questions about Multi-Channel Funnels? Send them to us ahead of the webinar so we can make sure to answer them. You can also vote for the questions you want to see answered most. You can submit your questions on our Google Moderator page.

If you can't attend the webinar, please check the Google Analytics YouTube Channel for a recording about a week after the live event. You can also read more from the initial announcement of Multi-Channel Funnels and watch a video about the tool.

We hope that you will be able to participate!

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics team

Web Analytics TV #21 - Short, Sweet, Delicious

Tuesday, 20 September 2011

Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany, The Netherlands and even Cleveland Ohio.

If you’re new to this show, our process is simple.

Step 1: You ask, or vote on, your favorite web analytics questions. Vote on next week’s questions using this Web Analytics TV Google Moderator site.

Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik & Nick Mihailovski answer them. :-)

In this episode we award the “Ninja of the Episode” and award it to Scott in Cleveland, Ohio for a really great question about verification steps in funnels. Scott, just email us and we’ll send you a signed copy of Web analytics 2.0.

OK. Here is the list of last episodes questions.

In this action packed episode we discuss:
  • (0:53) Setting up a funnel for a process which requires a verification step
  • (3:21) The impact of using profile filters to remove internal IP addresses
  • (4:05) Using regular expressions to match on event goals
  • (5:15) Grouping multi-channel funnels by landing pages
  • (6:24) Tracking site links with Google Analytics
  • (9:27) Manual campaign tracking with links that use anchor tags
  • (11:15) Best practices for tracking sites with different language sections
  • (14:00) Getting a report with 3 dimensions
  • (15:40) Tracking bounce rate to many product pages as one page
  • (18:45) Seeing reports that have unique visitor utma ids

Here are the links to the topics we discuss:
As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you’re there don’t forget to vote for your favorite questions.  Avinash and I will answer them in a couple of weeks with yet another entertaining video.

Posted by Nick Mihailovski, Google Analytics Team

Site Speed gets an upgrade. Hello Performance tab

Thursday, 8 September 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, we share an update to the Site Speed report to help you better understand your site's performance.

In May, we made it easier to compare your site’s business performance with your site’s actual performance with the introduction of the Site Speed report in the new version of Google Analytics. Today we want to share an update.

We’ve heard the need to get into more detail about the reporting of your page load times. We’ve introduced a new performance tab in the SIte Speed report that will allow you to see a breakdown of the samples. This allows you to move beyond the averages and better understand your site’s performance.

For example, I’m looking at the Site Speed report for the Google Analytics blog. I can see that my average page load time is 7 seconds (we have some room to improve here). Now, we know that averages can hide what’s happening underneath the surface.

With the Performance tab in the Site Speed report, I can now dig in and find those details.

Ah ha! I can now see that, almost half of my visitors (46%) are actually seeing decent load times of under 3 seconds. And another 32% are getting the page in under 7 seconds. But there’s definitely still room to improve with a full 20% seeing 7+ second load times.

Taking this a step further, I can apply an advanced segment, in this case Visits with Conversions. I have set up the blog with engagement goals. So I’m trying to see if there’s a relationship between page load time and engaging with the content here.

And looking at this data, it looks like there is. The distribution of visits with conversions is skewed towards fast-loading pages. As page load time increases, I am seeing a drop in conversions. I can actually see the business impact of a slow loading page.

Another type of segmentation to try would be by geography. To start off, try segmenting visits from your country versus visits not from your country. From there you may want to dig into specific countries and look at page load times.

You'll find the Site Speed report in the Content section of the new Google Analytics. To get site speed data, you need to make a small change to your Google Analytics tracking code. Setup instructions and more details about the Site Speed report are in the Help Center. We hope you enjoy the new Performance tab, and you can expect more updates for Site Speed coming soon.

New Google Analytics SDK for iOS Version 1.3

Wednesday, 7 September 2011

Today we are releasing a new version of the Google Analytics for iOS SDK. We’ve added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include:

General Campaign Tracking
This new feature is probably the most exciting one for this release.  We now support the ability to set campaign referral information.  To learn more about this feature and how to use is, see our documentation.

To provide more privacy to your users, use the anonymizeIp property in the GANTracker class, which removes the last octet of the IP address prior to storage.  More details can be found in the documentation.

If you are getting a large volume of traffic, you can set the sample rate to be something other than 100% and we’ll decide based on visitor ID whether to send hits.  This will allow you to control the sampling of your report data rather than having on-the-fly sampling occur.  Check out the documentation for more details.

We're continuing to enhance the Google Analytics Mobile SDKs to add features, fix bugs and make them better overall.  We hope you are just as excited as us with this latest version of the Google Analytics for iOS SDK.

Posted by Jim Cotugno and Neil Rhodes, Google Analytics Mobile Team

Measuring and optimising Fairmont's social media efforts with Google Analytics

Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi, Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google Analytics. By using a combination of campaign tracking parameters and advanced segments (which can be used in combinations with social plugin analytics), Barbara is able to assess which social media campaigns work the best for generating bookings.


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