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Custom Reports in the new Google Analytics

Wednesday, 27 April 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week we’ll be discussing how to use updated custom reports.

Every website is different, yet we focus much of our time on the standard reports in our web analytics tools. Custom reports have been an integral part of Google Analytics since 2008. With the new platform, we took a close look at how we could improve the custom reports to make them more usable and powerful.

The Custom Reports tab
For starters, custom reports now live under their own tab, which you can find next to My Site in the main menu bar.

The overview shows a list of all the custom reports available for your profile. You can also view, edit, or share a custom report, and, of course, you can also build a new custom report.

Building a custom report
As with the previous version of Google Analytics, you build a custom report by picking the metrics and dimensions you want. For the new platform, we’ve made some enhancements. Let’s walk through the creation of a custom report for measuring the effectiveness of content on this blog (borrowing from one of Avinash’s awesome custom reports).

Getting the right data
We saw that custom reports were most useful when focused on subset of data. For my blog report, I've decided that I want to only focus on referral traffic. In the old version, I’d have to combine an advanced segment with my custom report to do this analysis. With the new platform, we’ve made it possible to make the filter part of your custom report.

You can add multiple filters to the same report, and filter on dimensions other than those you’ve chosen to use in the report. Best of all, these filters are saved as part of your custom report. As soon as you (or your boss) opens the report, you’re looking at the data you need.

Organizing your report
Like the current version, you can build multiple report tabs into your custom report. This is helpful to organize your report, or build different views for people across your organization. In the new Google Analytics, you’re no longer restricted to using the same dimensions for each report tab, which allows you to truly get all of the data you care about in one custom report. There are two types of report tabs available: Flat Table and Explorer tabs.

Explorer report tabs are similar to the report view that is used across Analytics. They allow you to drill down into data, as well as add a secondary dimension. When creating an Explorer tab, you can also create Metric Groups, which help further organize your report for easier analysis. For our example, I've built out an Explorer tab focused on content quality metrics with a drill down into where the traffic came from.

Flat Table report tabs allow you to look at two dimensions side by side, meaning you don’t have to click to drill down into your data. We’ve created this report view to make it easier to export the information you care about, email it to a colleague, or simply print it out. For the example report, I have a Flat Table tab focused on where the traffic came from and the quality of that traffic.

And here's the finished report:

Sharing your custom reports
Once you've finished creating your report, you might want to share it with your team. One of the most widely used features of Custom Reports has been sharing, which allows you to share a link to your custom report configuration with others.

Like the current version, sharing a custom report in the new Google Analytics only shares the structure of the report, not the data from your account. There is one difference to keep in mind, when you share a custom report in the new version, the link will always reflect the state of the report when you first created the link. So, if you create report, share it with your colleagues, and then make further changes, the link you shared will still point to the first version of the report. You can share your reports from the Custom Reports overview. Just click the share link:

And here’s a link to the custom report example we’ve referenced throughout this post: http://goo.gl/McSBl.

Finding a home for your old custom reports
Did you spend a lot of time creating the perfect custom report in the old version? Not to fear: we’ve created a migration tool to help you migrate your reports from the old version to the new Google Analytics. From the Custom Reports Overview, you’ll see a section called Migrate Custom Reports. It will let you know if you have reports to be migrated. Keep in mind that migration only works one way. Once you move your reports over the new version, you won’t be able to use them in old version.

Using standard reports to analyze your website can only take you so far, which is why we’ve put so much effort in making custom reports more powerful and easier for Google Analytics v5. Please continue to give us your feedback on the new Google Analytics. Happy analyzing!

Posted by Kate Cushing, Google Analytics team

The New Google Analytics Available to Everyone

Wednesday, 20 April 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates.

I’m very excited to announce that the new version of Google Analytics is now available to all Google Analytics users in all languages. When you sign into Google Analytics you’ll see a link to the new version in the top right of your account.

If you haven’t, we encourage you to try the new version today. There’s a host of new features to help you do better analysis. These new features are only the beginning of what's coming to the new Google Analytics platform over the next few months.

Here are five things you can try in Google Analytics v5 today:
So what happens next? You’ll continue to have access to both versions of Google Analytics, and you can switch between them at any time. If you find anything that doesn’t work or could be better, let us know. We especially want to hear about issues that force you back to the current version. We’re still hard at work on enabling a few features from the old version including PDF export and email scheduling, and they’ll be coming soon.

Take some time this week to try the new Google Analytics, and let us know what you think. We’ll continue making improvements and adding functionality. Next week, we’ll be covering how to use custom reports in the new version.

Good luck to Jeff Gillis

Friday, 15 April 2011

If you have been a reader of the Google Analytics blog for any amount of time, you’ve likely seen the work of Jeff Gillis. In fact, if you go all the way back to the very first post on this blog from June 2006 you’ll see Jeff as the author.

The New Google Analytics Help Center

Wednesday, 13 April 2011

In-Page Analytics and Internet Explorer 7

The New Google Analytics: Events Goals

Wednesday, 6 April 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.

Leading The Industry with Tracking Code Improvements

Monday, 4 April 2011

Last year, Google Analytics launched asynchronous JavaScript tracking. This was a vast improvement over conventional JavaScript, since it reduced interference with other site scripting and allowed HTML pages to fully load even if the tracking code hasn’t yet loaded.

Today we’re announcing another ground-breaking web analytics feature: client side POST support. This new feature further improves the accuracy of Google Analytics, especially for sites with very long URLs and long event tracking parameters.

Traditionally, client-side tracking code beacons have been sent via HTTP GET requests, which are limited to 2048 bytes by some browsers and proxies. Requests sent to Analytics that exceeded this limit were dropped, and the data never reached Google Analytics. Starting with this release, requests longer than 2048 bytes will be sent via HTTP POST, which has no such limit. The tracking code will now support beacons up to 8192 bytes!

This feature requires no user configuration and has been pushed in the latest version of the JavaScript tracking code. With this new capability we hope to bring you even more innovative features in the coming months.

Posted by Brian Kuhn, Jim Wogulis, & Jonathan Owen, Tracking Code Team

New! Google Analytics Gift Cards

Friday, 1 April 2011

You may have noticed in your local supermarket, coffee shop or video store an exciting new item - Google Analytics Gift Cards (beta)! They’re good for redeeming in any Google Analytics profile for additional intelligence in your Intelligence reports. And the great part is, you can give them away to friends or colleagues who you think could benefit from more Intelligence. They’re the perfect gift for your boss’s upcoming birthday.

Google Analytics Gift Card

So why would you need additional Intelligence? For starters, you’ll get new alerts in your Intelligence reports that are only available by redeeming the Google Analytics Gift Card. The new alerts are even more sensitive and smart. For example, a new alert will be triggered when the system finds one of your pages a little too loud or noisy from a design standpoint, or if your checkout process is annoying, or whenever there's use of blinking, neon, non-hyperlinked text on your site.

The Gift Cards offer the new Intelligence Alerts in amounts of 5, 10 and 500 - for people who really, really need more Intelligence. They’re still in beta, but should be available in a store near you at some point in the coming weeks most likely, or not.

Warning: Purchasing an Analytics Intelligence Gift Card will not magically turn you into an analytics ninja.


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