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What’s new about Analytics Intelligence?

Wednesday, 25 May 2011

This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week we’re sharing a few new features in our Intelligence reports.

In 2009, we debuted the first iteration of our Intelligence reports. Since then, we have been enhancing these reports with more insightful information such as explanations, SMS alerts and improved alert quality.

In the past month, we have released a few enhancements to these reports. First, there is a new overview report that surface significant events for a given date range in a sortable table.

With this flexible table overview, users can perform full-text search, event sort, as well as drilling into details of each event. For example, clicking on the “Details” for row 2 above,

In this detail view, users can explore the event further, add an annotation, or drill in by clicking on Go to Report, which allows users to jump to a full report related to the dimension of interest.

Additional improvements include the ability to create and edit custom alerts without leaving the Intelligence reports:

We’ve also made significant improvements to the quality of automatic alerts by filtering similar alerts and more comprehensive measurements of importance.

As we continue to improve the Intelligence reports, we hope to surface more actionable insights to you. If you have suggestions for our effort here, we greatly appreciate your comments.


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