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Shoes of Prey - Using Custom Reports to identify influential pages

Tuesday, 24 May 2011

One of the most effective ways for startups and small businesses to generate more sales on their e-commerce sites is to optimize their site for conversions. With no large marketing budgets to play with, this is one of the most cost-effective means of driving more sales.

The Shoes of Prey team, an e-commerce startup specializing in custom women’s shoes, are constantly tweaking their site in order to maximize sales. A component of their strategy is to provide visitors with useful content and to make the purchase process as straightforward as possible.

Michael Fox, co-Founder and Director of Operations, Shoes of Prey, shares with us how he uses Google Analytics custom reports to identify content that influences sales. Based on their learnings, Shoes of Prey now have a good idea of what content and messaging to utilize on their site to encourage more visitors to make a purchase. Read more on the Conversion Room Asia-Pacific blog.


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