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Web Analytics TV #16 - Goals and ECommerce Tracking Edition

Friday, 4 February 2011

Welcome to our first Web Analytics TV episode of 2011!

Web Analytics TV is powered by your questions, in this episode we had questions from Australia, India, Russia, Germany, Israel, Poland, Argentina, Dubai, Cyprus and so many other places. It is amazing to see such an engaged audience from around the world. You all rock!
Our process is simple. Step 1: You ask, or vote on, your favorite web analytics questions via the Google Analytics Google Moderator site. Step 2: From a secret undisclosed location at the Googleplex Avinash Kaushik and Nick Mihailovski answer them. : )

In this episode our special guest is Sagnik Nandy, Engineering Lead for the Google Analytics back-end team. We are also thrilled to present Alan from Vancouver with the “Analytics Ninja of the Episode” award for his excellent question about sampling in Google Analytics. Alan, just send us an email and we’ll send you an autographed, personalized, copy of Web Analytics 2.0.

Here is the list of last weeks questions.

In this action packed episode we discuss:
  • (0:34) Detecting new local search engines in Google Analytics
  • (1:11) Effects of browser Do Not Track features on Google Analytics
  • (2:50) Is there anything you can do to reduce sampling in reports
  • (4:56) Measuring visitors who have visited one page for more than 30s
  • (5:50) Is passing a random visitor id in a visitor level custom var allowed?
  • (7:03) Tracking Google Places paid ad referrals
  • (8:18) Using jQuery to track outbound links
  • (9:18) Ways to filter or segment on the day of week
  • (10:05) When will Google Analytics work on devices that don’t support Flash
  • (11:06) How to track e-commerce and goals that happen on a 3rd party site
  • (12:37) Unique visitor metrics now available through the API
  • (14:38) Tracking Ecommerce transactions in one web property in different profiles
  • (15:45) Is it OK to track the name and email address with Google Analytics
  • (16:23) Can you use events to track outbound links on your site

Here are the links to the topics we discuss:
As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you are there don’t forget to vote for your favourite questions. Avinash and Nick will answer them in a couple of weeks with yet another entertaining video.

Posted by Nick Mihailovski, Google Analytics Team

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